One Good Thing

OGT (One Good Thing) is a snack company who have ingeniously created the world’s first wrapper-free bar with an edible coating ! It began when a countryside cycle ride left them gob-smacked at the amount of litter in the hedgerows, inspiring them to work with some super-smart food technologists and develop a cold pressed, nutritionally rich snack and protein bar, that would also help answer the countryside’s litter problem.

This Way Up did lots of good things: strategy, naming, visual identity, Brand World & pack design. All helping to make this incredible-edible proposition fun and understandable. If “One Good Thing” manages to make the planet a cleaner and greener place, one snack at a time we’ll be chuffed. It’s as simple as that.

Strong sales results with the brand at full production capacity within the first 6 months of the launch. Amassing 1.5million views on a TikTok in December 2023.