Six Brother Making Baking Amazing
Genesis Crafty is a craft bakery creating handmade pancakes, scones, breads and cakes based in Northern Ireland. The bakery is run by six brothers who are also six bakers, and they share a family passion for all things baking. Each and every product is cut, flipped, kneaded and mixed by hand, producing light and fluffy taste and textures.
Genesis Crafty sales increased 18% from just over £20million to £24million within 12 months of relaunch. Brand engagement has seen a fourfold increase via Facebook, twitter and the brand website. Products are now listed in Sainsbury and Waitrose throughout the UK as well as all main retailers in Northern Ireland. Brand success continues to rise and rise!