Babybel Plant-Based

Bel Group approached This Way Up with the challenge to extend Babybel’s successful dairy portfolio through the launch of a new plant-based SKU.

Our task was to attract plant-based and flexitarian consumers, whilst also providing the reassurance of the trusted Babybel brand. The pack design carefully balances the iconic Babybel red with plant-based cues to ensure there is clarity of the product offering and deliver standout on shelf.